OUR ROOTS.

TRUE NORTH was established under the umbrella of LEELA COTTON, a family-run company based in Bremen, founded in 1994 by Susanne and Kemal Bektaş. In 2019, the family founded TRUE NORTH – for areas such as sportswear and swimwear, where pure cotton reaches its limits.

TRUE NORTH offers sports and leisurewear for women, men and kids: leggings, shirts and tops, sweatshirts and hoodies, trousers and shorts, underwear and bralettes as well as swimwear – from yoga sessions to meeting up with friends.

Materials

Depending on the product, we use organic cotton, TENCEL™ Modal, TENCEL™ Lyocell, recycled polyester or recycled elastane; our swimwear is made from recycled polyamide with elastane. You can find the exact material composition on the respective product page.

Certifications

Depending on the product, the organic cotton used is certified to the Organic Content Standard (OCS) (ICEA-TX-511). Depending on the product, recycled materials are GRS-certified (ICEA-TX-511; swimwear: CB-CUC-846935). See the respective product page for details.

Production

Our products are mainly manufactured in Turkey; our swimwear is made in the EU (Poland). The finished products are transported by sea or rail to our warehouse in Bremen.

Design

We focus on freedom of movement, wearing comfort, functional cuts and timeless design that does not change every season.

Vegan

All TRUE NORTH products are vegan.

You can find more about our criteria on the Our Criteria page.